I’m going to start at the very beginning, with a bit of info about me.
I am Sarajoy, but you can call me SJ. I am Sydney born and bred, but my heart is always travelling the world. After graduating from Sydney’s College of Fine Arts, I worked in fashion for many years, but always dreamed of having my own business. After plenty of travelling, dreaming, planning and some help from family and friends, Papette was born…
In the early days I worked in the living room of my tiny one-bedroom apartment, making all the cards on my home printer and invitation designs on my laptop. When my first retail orders rolled in, I had to call on my best friends, to come over for a working bee. We crammed into my living room, made a production line and produced thousands of cards in two weeks! This is when I realised Papette, my dream, was a reality.
Fast forward a couple of years and things are a little less chaotic, but still just as busy. I have a beautiful warehouse converted studio, in the creative hub of Surry Hills (Sydney). With the help of a small team and better equipment, everything runs a lot smoother now. Although, I still call on the help of family and friends from time to time and my amazing Mum hand embosses all our Papette envelopes! Thanks Mum.
I am one of the lucky ones, doing what I love every day. I’m inspired by celebrations of any kind, beautiful paper, typography, textures, love-stories, happiness, travel and family. When I’m not designing ranges, packing orders or working on wedding invitations, you’ll usually find me at home with my amazing hubby and adorable pup, planning my next overseas adventure!